The internet was born from the idea that it would connect users with the rest of the world. With the development of social media platforms, our roles soon changed from users to contributors. In the past year, with the rise of DAOs, NFTs, and crypto, we are seeing a new wave of creators who are actually owning their content and having a say on what the platforms will do in the future. This new form of internet is called Web 3.0.
Here on Clapper, we want to stay ahead of the game and want to give our creators a better understanding of the crypto world. Web 3.0 is based on the idea that anyone can own parts of the internet; a decentralized and token-based economy. But before we go in-depth about what Web 3.0 entails, we have to look at the past forms of the web to understand the evolution of today’s creator economy.
Web 1.0 was the first prototype of today’s internet. These beginning stages introduced web browsers, where people would consume endless amounts of information, as well as the creation of email. In essence, there was not a lot of room to contribute, but rather to consume content. Web 1.0 was filled with static pages owned by a single user and others would have no power to edit or interact with them. With little to no interaction, users would spend their time surfing the internet while silently consuming information behind their screens, which was known as a “Read-only” format.
Web 2.0 gave birth to the idea that people could make a living off the internet. The introduction of social media platforms made way for interactivity, social connectivity, and user-generated content. We were not just blatantly staring at a screen. Instead, it gave a voice to its users and a chance to connect with millions of people in seconds. Users turned into creators creating multi-media content, rather than just consuming it. Some would say this is where the creator’s economy concept truly was born. Web 2.0 brought many tools for social media creation:
- Videos (Youtube)
- Images and editing (Instagram, Snapchat)
- Public forums (Twitter)
- Podcasts/Music (Spotify, Soundcloud)
- Social connections (Facebook)
Web 3.0 is the idea of a decentralized blockchain where anyone can contribute and own content. Let’s describe a few key terms that characterize Web 3.0:
What is decentralization?
The dictionary defines decentralization as “the transfer of control of an activity or organization to several local offices or authorities rather than one single one”. When talking about Web 3.0 it means that it’s not the main authority that is in control of the web, but rather a large community of contributors that make decisions within the platform. Anyone can post anything they want without fear that their content being taken down due to censorship; there is no oversight and no “kill switch”.
What are Blockchains?
The blockchain, in its simplest format, is a database that stores information on the web. Imagine many blocks of data connected through what we call nodes, that are constantly updating each other with the newest information. This provides secure transactions of cryptocurrency and there is no need to rely on third parties to manage information. The goal is to provide creators security through peer-to-peer ownership and management. In other words, everyone can contribute and anyone can have a vote.
Crypto Currencies and Creator Economy.
The first cryptocurrency ever created was Bitcoin in 2009. Today there are more than 8000 cryptocurrencies and the whole market to use them. Some of the most popular are Bitcoin, Ether, and Sol. Web 3.0 plans to use cryptocurrencies through a decentralized network that is based on blockchains. These digital currencies will influence the creator economy in many different ways. For example, the ability to profit on your own content from the comfort of your living room and having a voice and vote on this new collective network. Another way, is to be able to purchase tokens that will give you benefits such as the entrance fee of an event or a piece of real state in the metaverse.
Web 3.0 is going to change everything for creators and we ought to learn everything we can while it’s still fresh and new. Let’s keep learning together on our new account @ClapperDAO. Follow us for more information on the world of DAO.