We were one of the first video platforms to launch a Shop back in 2021. And now, we’re taking the Shop to a whole new level! You can now link Shop items and your Clapper Shop on your videos. Because Shop Lives are fun, but they last for a limited time. With a link on your videos, you can make sales while you sleep.
In this article, we’ll tell you how to set up Shop links on your videos and give you some content ideas!
Why Shop Links? 🤔
Linking an item from your Shop on your video is a game-changer for small business owners! Not only can you literally show viewers your products, but it’s always on your profile and FYP.
With a Shop Live, you’re there engaging with the audience and answering their questions. You snag a few sales from the Live and celebrate with your community, and then the Live ends. That promotion, the excitement, and your personality are gone.
But on a video, that excitement and personality are always there. We can see how excited you are about your products and see how well your products work, whether or not you’re actively online. Shop Links are basically a commercial for your product. They play 24/7 and are always there to catch a new viewer’s eye.
Now we’ve talked about why you want to add a Shop or item link to your videos, let’s get into how.
Link an Item 👒
To link a Shop item on your video, you have to have at least one product listed in your Shop. Which makes sense. Otherwise, what are you going to link to?! To learn how to list a Shop item, check out this article.
Once you’ve got an item up, here’s how you can link it.
- Create or upload your video. Tap “Next” in the bottom right corner.
- Underneath the space for your caption, tap “Add Link.”
- In the pop-up menu, tap “Item”.
- Select the Shop item you want to link. You can only choose one!
Link Your Shop 🛍️
Adding a Shop link to your videos is super easy. All it takes is three steps! Oh, and having a Shop. Once you get your Shop set up, here’s how you can link it to your videos.
- Create or upload your video. Tap “Next” in the bottom right corner.
- Underneath the space for your caption, tap “Add Link.”
- In the pop-up menu, tap “Shop.”
And, in case you forgot, you can link to your Shop in your LinkTree or external social bios. Just copy and paste your Shop link where your audience will find it!
Shop Link Content 🎞️
Now that we’ve walked through how to add an item or Shop link to your videos, let’s talk about the content. There are a ton of ways to promote your Shop in your content, but these methods are tried and true.
Making the Product 🧶
Post behind the scenes of you making your product. If you put a lot of care, time, and consideration into creating your products, people will be more likely to purchase.
Showcasing the Product 📸
Show off the coolest parts of your products! If you create blind dates with a book, show us all the fun, matching products you include. If you sell handmade clothes, get someone to model them for us. It makes the product feel more real!
Packing the Product 📦
You might not expect it, but a lot of viewers love packing videos. It shows how much care goes into each product and really makes each item feel like a gift. Plus, you can show how grateful you are for the order, which your followers will love!
One final note: don’t worry if your sales don’t skyrocket immediately. Rome wasn’t built in a day. It may take some time for you to find the perfect sales formula, or for your products to find the right audience. Keep at it and you’ll find your consumers! Since it’s free to open a Clapper Shop and list items, it’s not like you’re losing money.
Want more video ideas to make your Shop stand out? This article is full of them! And if you’re looking for ways to make your Shop Lives stand out, we’ve got a few ideas…
The Clapper app is a short-form video and Livestream app for creators 17+. Our goal is to give creators a platform to build communities and express themselves freely without judgment and censorship. To learn more, download the app, follow us on Instagram, Facebook, X, and LinkedIn.