At the start of the year, we talked about social media goals. We recommend a few for creators no matter their niche, and talked about reviewing 2024’s goals in order to set them for 2025. Now that June’s about to be over – and with it Q2 – let’s talk about revisiting your 2025 goals halfway through the year.
Why Revisit? 🤔
Setting goals for the year sometimes isn’t enough. You need to pause to check your progress, see how close you are, and if your methods are actually working. Otherwise, you might be blindly working towards a goal you won’t be able to meet.
And that’s if your priorities haven’t changed. Sometimes they do! You may start off trying to go Live every week, and then end up realizing it’s just not important to you. Revisiting your goals halfway through the year means you can evaluate whether or not they still matter to you.
Taking the time to review your 2025 goals ensures that what you’re working on actually makes a difference – and that you’re approaching it from the right angle.
Step One: Find Your Goals 🗃️
If you followed our instructions, you should be able to find your goals no problem. They might be on a vision board or in a folder on your computer. Go find them and have them beside you.
Can’t find your goals? Then set some new ones! Check out this article for how to set social media goals.
Step Two: Review Them 🔍
Read over what your goals were at the start of the year. Don’t worry about whether you’ve met them or how close you might be to meeting them. Just refresh your memory.
Well, refresh your memory and decide if you still want to achieve those goals. Has another project or idea popped up that you think is more important? You may have started the year thinking that getting 1,000 new followers was top priority. Now that you’re halfway through the year, you may have decided you care more about video views. Or you may have already hit 1,000 followers and need to increase your goal.
You don’t have to know what you want to change your goals to. But make note of which ones you want to change and which ones can stay the same.
Step Two and a Half: Adjust 2025 Goals 📐
This is just a quick adjustment! Don’t spend too much time. Remove the ones you don’t want to focus on and mark the ones that you want to update. You aren’t changing anything yet, just doing a little tidying up. Like cleaning the kitchen before you cook, it’s not necessary, but it’ll make the process so much easier.
Step Three: Evaluate Your Progress 📊
Once you’ve reviewed your 2025 goals, take a look at how far you’ve come. How many of them have you crushed already? How many do you still need to work toward? This isn’t a time to judge yourself or critique your process. Right now, you want to focus on looking at things objectively.
Let’s use the 1,000 new followers example. Your creator might only have gotten 400 new followers so far this year. That means you have 600 to go until you reach your goal. Once you know that, you’ll move on to the next one. Then the next one, until you know what you have to do to meet all of your goals.
Step Four: Profile Analysis 🤓
Now you want to start critiquing your performance so far. Step four is to look at the content you’ve created so far and how it’s helped (or not) your goals. Most creators will be focused on their videos during this portion of the review. Some of you will need to go back and review your Live performance or Group chat growth.
In the previous step, we were looking at the effect. Now we’re looking at the cause. Was there a spike in your engagement on a certain video? Did you introduce a series that performed really well? Don’t just look at videos either! Maybe your views go up after you go live. See if you can find anything that could cause the increase.
Then, see if you can replicate it. Sometimes you see an increase that you didn’t anticipate and can’t feasibly make happen again. But if a specific style of video got you new followers or if going live boosted engagement, that’s something you can do again. And now you know why you need to do to reach your goal.
Step Five: Game Plan ✍️
If you do nothing else, this is the most important step in evaluating your 2025 goals. Once you know what you want to do and what’s working for you, it’s time to create your plan of attack. How are you going to finish out the rest of your goals for the year?
This may take the most time out of your entire goal evaluation – and, lowkey, it should! Your strategy will make or break whether or not you achieve your goals, so spend some time working on it.
Deadline 🗓️
Give yourself a deadline to complete everything. For your 2025 goals, that’s pretty easy…have everything done by the end of the year. You can also have a deadline that’s a few weeks early, so you have time to either still meet your goals by the end of the year or feel accomplished.
Plan of Attack ⚔️
How will you achieve your goals? What content are you going to post or prioritize to meet your 2025 goals? Are you going to post five videos a week to boost engagement? Will you focus on a fan favorite series to get new followers?
We recommend that you list out everything you can do to meet your goals. Literally jot down everything you can think of that will help you reach your goals. If you’re hoping to boost engagement, that could include posting more videos, trying out new editing styles, creating more series, going live or hosting Radios more often, opening a Group chat to share videos, and even collabing with other creators.
Then go through and pick out the best for you. Do you have time to do all of them? Can you only manage to do one or two consistently? Are some of them just not possible based on your current audience size?
While you’re finalizing this list, be sure you’re prioritizing content that has already proved successful. Unless your goals are to focus on content you love, creating for your audience is going to be your top priority.
Step Five and a Half: Level Up ☝️
Break your remaining goals and game plan down into smaller deadlines. So, if you need 600 followers by December 31st, you need 300 by September 30th. This will help your larger goal feel much more manageable, and it keeps you on track! If you’re meeting these smaller milestones, the big goal will be no problem.
Step Six: Review Your New Goals 🎯
Once you’ve outlined the game plan for all of your goals, take a minute to review them. Make sure, 1) they make sense and 2) it’s not asking too much of you. If you’d like, review these new goals a day or two after you set them. You may have a better idea of what you can (and can’t) do when the excitement wears off.
Step Seven: Reward Yourself 🎉
It doesn’t seem important, but deciding how you’ll celebrate or reward yourself can help so much! It gives you something tangible and exciting to work toward.
Your reward doesn’t have to be huge. It can be simple, like a new tripod or dinner at your favorite restaurant. If you’re able to really splurge, go ahead! Say you’ll buy a new camera or go on a trip to create content! Just give yourself something to look forward to besides your goal.
Hang It Up 📌
That’s it! Seven easy steps and you’ve managed to evaluate your 2025 goals. You’ve got a new game plan for the ones you haven’t met and maybe a few to celebrate. Now you can dive into creating content and crushing your goals.
We recommend keeping these new goals in an easy-to-find (and easy to see) place. Having your goals in a place where you can see them, like a vision board or even a written-out bucket list, makes them easier to meet. They’re always on your mind, so you’re more likely to work on them…even when you don’t want to.
There’s a good chance that, no matter what your goals are, you’re going to need to step up your content game. Let us help you! Use our tried-and-true video planning process to level up your content creation game.
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