You’ve got a few drafts on your profile. No, we haven’t done some creepy tech stuff to look at your drafts. You’re a content creator, and every content creator has at least one video marinating in their drafts. Usually because it’s a little…weird. Unhinged. Off-brand.
And that can be a good thing. The weird stuff that you’re worried about posting might be the thing that kicks off or changes your content creation. In this article, we’re sharing five reasons why you should post the weird stuff.
It Can Go Viral 🚀
If nothing else, the weird stuff you’re hesitant to share might go viral. Virality shouldn’t be the goal, but it’s not something you should avoid either.
There’s no better proof of what virality and posting your weird stuff can do than Brittany Broski. You might know her better as Kombucha Girl. In 2019, Brittany posted a silly video of her trying kombucha for the first time. It blew up and was one of TikTok’s first viral videos. Brittany had already been making funny content, and this new, huge audience tuned in for more. Now she has a total of 7.6 million followers, creates content full-time, and interviews celebrities on the red carpet and on her Royal Court series. And when you Google ‘kombucha’, she’s still one of the first five recommendations.
So, yeah, going viral is great. And your weird stuff might do that.
It can introduce you to a whole new audience. You might be working within a specific niche or community. If people aren’t within that specific niche, they probably aren’t seeing your content. There might even be people within your niche that haven’t been exposed to your content yet!
It’s Authentic 🧡
At Clapper, we value authenticity over polish. It’s been that way since we were founded in 2020, but other platforms are finally starting to catch up. And, more importantly, the audiences we’re all trying to connect with value authenticity more and more.
That weird stuff sitting in your drafts was made without filters and, usually, outside influence. It’s probably from a side of you that only your closest friends see. Your audience – and the wider audience on the platform – will appreciate seeing more of your personality.
It Will Stand Out 🌟
Modern social media is a game of trying to stand out. There are so many creators on every platform that it’s hard to stand out from the crowd.
The weird stuff you’ve been hiding in your drafts could be exactly what you’re looking for. Weird stands out! It’s different and obviously unique. That’s why people say being weird or not fitting in is a good thing. For social media and content creation, posting weird stuff literally makes people stop scrolling. It also encourages engagement and interaction from the viewers.
And, of course, it will introduce you to new followers. They might like your weird stuff, or they might like you. More than likely, they’ll like you and want to stick around. In an FYP of perfectly polished videos where everyone’s trying to sell you something, you remember the weird stuff.
It’s Fun! 🥳
Take a look at that weird draft. It’s fun, right? The weird stuff is usually the funny stuff! Like Brittany Broski’s viral kombucha taste test, it’s a funny video. It might be weird and cringe to you, but there’s a good chance viewers are going to see you being funny. And who doesn’t like funny content creators?
If your weird drafts aren’t funny, there’s a good chance they’re still fun. So many of our feeds are full of people trying to influence us, depressing recaps of the news, and cookie-cutter content. And something new or unexpected is an exciting break.
It Hasn’t Been Deleted 🏆
Plain and simple, you like it enough not to delete it. We’re our own worst critics, and influencers and content creators tend to be the harshest. We cut out filler words, odd expressions, and anything we just don’t like. Editing is an apocalypse.
But for some reason, this draft is a cockroach. It’s survived everything else. There’s something in it that you like. This draft resonates with you, either as a content creator or content consumer. That’s not something to discount.
The weird stuff in your drafts is done marinating: it’s time to let it cook. Sharing your weird drafts can help you find new audiences and show your followers a more real side of your content. And on Clapper, where authenticity is king, posting your weird stuff can be a springboard to higher engagement and a larger audience.
If nothing else, it’s fun…and means you don’t have to record and edit a video that day. Oh, we should have led with that? Sorry!
Clapper is the unhinged social media platform for creators 17+ that can’t help but break the mold. Don’t hide your crazy or try to edit it to perfection. Download the Clapper app to turn your most chaotic content into views and followers.