At the beginning of the year, we talked about setting goals. It’s only fitting that we circle back and discuss how to review your progress and evaluate your success! It sounds a little intimidating, but we promise it’s not as scary as you think. We’ll walk you through the entire process of reviewing your 2024 goals and helping you plan for 2025. Your 2024 Goals … Continue reading Reviewing Your Goals for 2024
It’s the season of giving, and there’s no better kind than giving back. Whether you want to donate to your community, support a local cause, or help people worldwide, there are thousands of ways to raise money and help others this holiday season. And if you have a social media platform, there are even more ways to support causes close to you. In today’s article, … Continue reading Giving Back Using Your Social Media Platform
When we talk about social media metrics, we tend to focus on them individually. Likes, comments, and shares are siloed into their own categories. But just one metric isn’t enough to effectively analyze your strategy. And, even if you look at all of them together, it doesn’t tell the full story of how your content is performing. Enter, social media engagement rates. This mega-metrics gives … Continue reading How to Calculate Your Social Media Engagement Rate
Giveaways are one of the only surefire ways to grow your community and reach new audiences. If you play your cards right, you can get hundreds or thousands of new followers just from one post. We should know: we’ve hosted our own fair share both in the app, on our Instagram, and in our email newsletters. Today, we’ll be giving you our secret recipe for … Continue reading 5 Steps to Hosting Successful Giveaways
Video thumbnails and covers are becoming more and more important for social media. They may not be the first thing people see on their FYP, but it’s their first impression on your profile or explore page. As a visual hook, a video thumbnail has to grab the audience’s attention and get them interested in learning more. Designing a thumbnail can seem intimidating at first; most … Continue reading 5 Things Your Video Thumbnails Are Missing
We’ll be the first to admit that the social media landscape is still in its Wild West Era. There aren’t a lot of rules or regulations right now (besides IP law), and many creators dive into content creation without an idea of what rules are in place. And, as we just said, there aren’t a ton. Every platform will have its community guidelines sure, but … Continue reading IP Law and Creating Content Without Getting Sued
