Watch Time: How is this Popular Metric Affecting Clapper?
Social media is constantly evolving – and so are the metrics we use to measure our performance. There’s followers, likes, comments, shares, and now watch time. While platforms like YouTube have been looking at watch time for a while, this is a newer metric for short-form apps like Clapper. Consider this your crash course into the newest, hottest social media metric. We’ll be covering what … Continue reading Watch Time: How is this Popular Metric Affecting Clapper?
Clapper Donated 400 Wigs to Cancer Patients
Back in October, we hosted our first ever breast cancer awareness (BCA) campaign. We had two goals: highlight our inspiring creators that have struggled with breast cancer, and raise money for a charity. The Clapper team is excited to announce that we raised $10,000. Raising the Money 💸 We launched four BCA gifts for creators to use in October. Our team designed these gifts to … Continue reading Clapper Donated 400 Wigs to Cancer Patients
Cracking the Code: How to Write Social Media Captions
Social media’s a bit like your favorite spy movie. You spend a long time thinking through the perfect plan of attack, assembling your dream team, double checking all your resources – or you barrel in and hope for the best. Either way, you have it down to an art. No one can top you! Until you reach some complicated piece of tech without your trusted … Continue reading Cracking the Code: How to Write Social Media Captions
How to Capitalize on Holidays as a Content Creator
If you’re like us, you’ve been seeing tons of social media holiday posts recently. Halloween slid into Thanksgiving with is snowballing into the behemoth of December. We’re not complaining in the least! There’s nothing like social media holidays and their trends, no matter the time of year. Seeing so many creators sharing their holiday social media content got us thinking: how do you make the … Continue reading How to Capitalize on Holidays as a Content Creator
You’re Using Hashtags Wrong: Optimizing Your Hashtags
Let’s be honest: most of us don’t really think about the hashtags we use. The Clapper team is guilty of it, too! It’s the last thing a lot of creators consider in a post, and they often end up using generic tags or reusing the same ones. Many of us just tag the genre of content we create, look at what’s trending, or tag a … Continue reading You’re Using Hashtags Wrong: Optimizing Your Hashtags
10 Things the Algorithm Loves About You
It’s winter in the US, which only means one thing: we’re all grumbling about cheesy rom-coms and secretly hoping we find our own, real-life version. But you don’t need to work at a Christmas tree farm or get trapped at a cozy, almost bankrupt inn to have your own magical romance. Not when the Clapper algorithm is already smitten with you. Seriously, the algorithm does … Continue reading 10 Things the Algorithm Loves About You