You Don’t Need 100K Followers to Get Noticed: How Clapper’s Equal Opportunity Algorithm Works

If discovery only starts after six figures of followers, it isn’t discovery. It’s a velvet rope with a For You page painted on it. You’ve heard about it, watched it, or felt it before. You post something amazing, and it gets a few likes. But a creator with a stadium-sized following posts a lazy clip and it goes viral. After a while, you start asking … Continue reading You Don’t Need 100K Followers to Get Noticed: How Clapper’s Equal Opportunity Algorithm Works

Stop Chasing Trends. Your People Are Looking for You Right Now.

You’ve done it. We’ve all done it. A trending audio drops, you scramble to make something halfway relevant, you post it hoping the social media algorithm picks it up — and it gets 200 views and dies. Meanwhile, the video you made last Tuesday about your actual passion? The one you almost didn’t post because it felt too specific? That one has people in the … Continue reading Stop Chasing Trends. Your People Are Looking for You Right Now.

How to Hack the Algorithm: Making Social Media Tick

If you google hacking the algorithm, the main topic of conversation is marketing and hacking the algorithm. It’s mostly about how brands can combat algorithms and hack them for themselves. It touches on AI and the impact social media algorithm hacking could have on their business without ever really saying how people do it. Or they share wild stories and talk about buying bots. Nothing … Continue reading How to Hack the Algorithm: Making Social Media Tick

10 Things the Algorithm Loves About You

It’s winter in the US, which only means one thing: we’re all grumbling about cheesy rom-coms and secretly hoping we find our own, real-life version. But you don’t need to work at a Christmas tree farm or get trapped at a cozy, almost bankrupt inn to have your own magical romance. Not when the Clapper algorithm is already smitten with you. Seriously, the algorithm does … Continue reading 10 Things the Algorithm Loves About You