Why the Most Recognizable Creators Aren’t the Most Talented

Think about the creators you keep coming back to. Not the ones who went viral once. Not the ones with the highest production values or the biggest follower counts. The ones you actually trust. The ones whose new post you’ll watch before you even know what it’s about, because you already know who you’re getting. What do they have in common? It’s probably not the … Continue reading Why the Most Recognizable Creators Aren’t the Most Talented

What Most Creators Get Wrong About Building an Online Community

Ask most creators how their community-building is going, and they’ll point to their follower count. That’s the mistake. Followers are not a community. A follower is someone who tapped a button once. A community is a group of people who feel like they belong to something — who recognize each other, who show up for each other, who’d notice if you disappeared. Those are two … Continue reading What Most Creators Get Wrong About Building an Online Community