Every Video is a Sandwich: Feeding the Social Media Algorithm

We’re friends, right? Because we want to be a little honest– vulnerable, even. We’ve tried to start this article a variety of ways, but none of it feels right. That isn’t to say we aren’t excited about it or worried whether or not you’ll enjoy it. Something about the introduction hasn’t felt right. Because the usual intro just doesn’t fit. Even if we’re tackling something … Continue reading Every Video is a Sandwich: Feeding the Social Media Algorithm

Building a Community While Promoting Your Work with Rob Georg

One of the biggest struggles with modern social media is balancing selling your work and building a community. It can be hard to find harmony between making friends and promoting yourself, even on community-focused apps like Clapper. But the key isn’t to think of them as one in the same. It might be easier if you separate them into two different goals. First, you work … Continue reading Building a Community While Promoting Your Work with Rob Georg

Mindset, Motivation, and Social Media with Nisaa Robinson

We don’t need to reference research or quote a few articles for you to know that social media affects mental health. Whether you’re a creator or a consumer, the constant flow of information, opportunity for comparison, and unintended competition could corrode anyone’s mindset and motivation. And even though most of us can admit a career in social media would be a treat, it’s a different … Continue reading Mindset, Motivation, and Social Media with Nisaa Robinson

Crush Your Next Livestream with @RoseSaidStuff

Right now, livestreams are as close to human interaction as we can get on social media. Until we invent Multi Holograms (excuse us while we research how to get a patent) it’s the next best thing to seeing someone in person. That’s why the Livestream feature is so popular on Clapper, both for creators and their followers.   So much so that there are creators who … Continue reading Crush Your Next Livestream with @RoseSaidStuff

The Do’s & Don’ts of Small Business (with @WheelsOverMatter)

We’ve talked before about taking your time when it comes to starting a business and developing a brand.  It’s still advice we repeat to ourselves and something we’d advise every content creator and small business owner to do.  But now we want to expand on that and talk specifically about opening a shop and starting to sell your work.  And even if we make it … Continue reading The Do’s & Don’ts of Small Business (with @WheelsOverMatter)

Do It Scared: Stage-Shyness and Content Creation

We talk a lot about content creation strategy – both in these articles and in others. Even in interviews with laid-back, off the cuff creators, we’ve found that most people have some kind of strategy for creating their content. Maybe they treat it like a giant performance, planning and rehearsing everything in advance. Or they just jot down a quick script and go.  Not Lil_Zuko. … Continue reading Do It Scared: Stage-Shyness and Content Creation