Your Content Has a Personality: How to Make It Shine

There are millions of creators making videos about the same topics. The ones you remember usually aren’t remembered because they invented the topic. They’re remembered because they made it feel like theirs. A lot of creator advice obsesses over what to post. Topic lists. Calendars. Hooks. All useful. Not enough of it asks the louder question: does this still sound like you when someone lands … Continue reading Your Content Has a Personality: How to Make It Shine

Run Your Whole Week Off One Audience Question

Most “I don’t know what to post on social media” spirals start in the wrong place. You open a blank note and try to invent a brilliant idea from thin air. Meanwhile, your comments, Live chat, and DMs are already holding a syllabus. Someone asked a real question. You answered it once in a hurry. That question can run a whole week if you let it. … Continue reading Run Your Whole Week Off One Audience Question

Out With the Old: 5 Content Habits to Drop This Spring

Spring is the perfect time to reset—and that includes your content habits as a creator. There’s something about this time of year that makes a fresh start feel possible. You clean your space, rethink your routines, and look for ways to move forward with more intention. But while it’s easy to focus on what you should start doing, it’s just as important to take a … Continue reading Out With the Old: 5 Content Habits to Drop This Spring

Tips for Filming Your Content

People often say there’s no wrong way to create content – we say it all the time, too! While we still standby that statement, we do understand that it’s openness can make actually filming content more difficult. Or more daunting.  If there’s no “wrong” way to do it, then where does one even begin? And how do you know you’re filming content well? What makes … Continue reading Tips for Filming Your Content

Deep Dive with @TheTiralosiTwins

For this week’s Deep Dive Series, we’re interviewing Clapper creators, @TheTiralosiTwins. @TheTiralosiTwins (also known as Alex and Cody) are Clapper creators who make content about their lives as identical twins. All of their videos are hilarious (even the ones about their cat) and have had the whole office laughing since we first came across their account. In this interview, we talked about the time they … Continue reading Deep Dive with @TheTiralosiTwins

5 Books Every Content Creator Needs to Read

You can learn a lot about social media and content creation (and even marketing!) just by searching a few hashtags or analyzing your own favorite creators. However, it’s easy to loose that information in the sea of cat videos, DIYs, and vlogs. And sometimes just hearing it makes it more confusing. Reading can make learning easier, and you can mark pages to reference later. Plus … Continue reading 5 Books Every Content Creator Needs to Read