Stop Trying to Crack the Algorithm: What Creators Should Focus on Instead

Somewhere along the way, “make something people care about” got replaced with “reverse-engineer a slot machine.” Learning how social media algorithms work for creators starts to mean a second unpaid job: professional guesser. Meanwhile, the draft you actually liked is still sitting in your camera roll. Here’s the short version. You can’t control every ranking wiggle. You can control the content you make, the connections … Continue reading Stop Trying to Crack the Algorithm: What Creators Should Focus on Instead

You Don’t Need 100K Followers to Get Noticed: How Clapper’s Equal Opportunity Algorithm Works

If discovery only starts after six figures of followers, it isn’t discovery. It’s a velvet rope with a For You page painted on it. You’ve heard about it, watched it, or felt it before. You post something amazing, and it gets a few likes. But a creator with a stadium-sized following posts a lazy clip and it goes viral. After a while, you start asking … Continue reading You Don’t Need 100K Followers to Get Noticed: How Clapper’s Equal Opportunity Algorithm Works