No One Wants to Be an Influencer: Go Micro

The saying is “go big or go home.” A lot of us have taken that to heart but it’s not always true. Small can be mighty in social media, and there’s a lot of value in maintaining a tiny dedicated community of followers. Big brands and sponsors (think Amazon, Walmart, the big hitters)  are seeking out and happily partnering with micro-influencers. And not just as … Continue reading No One Wants to Be an Influencer: Go Micro