Niche Creators Need a Better TikTok Alternative

There’s a moment every niche creator knows. You post something that would make your group chat lose it. A joke that only hits if you’ve actually raised chickens, restored furniture, kept a sourdough starter alive, or spent years in a hobby that doesn’t trend every Thursday. The people who get it, get it. Everyone else scrolls past confused. On mainstream apps, that moment can feel like … Continue reading Niche Creators Need a Better TikTok Alternative

Niche Is the New Viral. Here’s How to Build the Audience That Actually Sticks Around

“Go viral” has been the creator economy’s favorite piece of advice for years. Post at the right time, use the right trending audio, hit the right format — and maybe the algorithm will decide it’s your week. A viral video brings a surge of views, a quick follower bump, and then the vast majority of those new followers never watch you again. They were there for … Continue reading Niche Is the New Viral. Here’s How to Build the Audience That Actually Sticks Around