Every Video is a Sandwich: Feeding the Social Media Algorithm

We’re friends, right? Because we want to be a little honest– vulnerable, even. We’ve tried to start this article a variety of ways, but none of it feels right. That isn’t to say we aren’t excited about it or worried whether or not you’ll enjoy it. Something about the introduction hasn’t felt right. Because the usual intro just doesn’t fit. Even if we’re tackling something … Continue reading Every Video is a Sandwich: Feeding the Social Media Algorithm

Beyond Likes: Measuring Success with Social Media Metrics

There’s nothing like the validation of a good “like”. Even if you’re just casually posting on social media for fun, seeing that someone enjoyed your content can be such a rush! But likes aren’t the only social media metric that matter – and if you’re looking to grow a community or earn an income, they aren’t even the most important. In today’s article, we’ll be … Continue reading Beyond Likes: Measuring Success with Social Media Metrics

Trends in Social Media: What’s Working on Clapper in 2024?

By now we’ve all settled into 2024. Even your favorite platforms: we’ve already seen a couple new social media trends! Social media is fast-paced, and it can be hard to keep up with the trends. And it’s only more difficult when you realize that every social media platform has different trends! Don’t worry, though: you’ve come to the right place. In this article, we’ll tell … Continue reading Trends in Social Media: What’s Working on Clapper in 2024?

No One Wants to Be an Influencer: Go Micro

The saying is “go big or go home.” A lot of us have taken that to heart but it’s not always true. Small can be mighty in social media, and there’s a lot of value in maintaining a tiny dedicated community of followers. Big brands and sponsors (think Amazon, Walmart, the big hitters)  are seeking out and happily partnering with micro-influencers. And not just as … Continue reading No One Wants to Be an Influencer: Go Micro

Watch Time: How is this Popular Metric Affecting Clapper?

Social media is constantly evolving – and so are the metrics we use to measure our performance. There’s followers, likes, comments, shares, and now watch time. While platforms like YouTube have been looking at watch time for a while, this is a newer metric for short-form apps like Clapper. Consider this your crash course into the newest, hottest social media metric. We’ll be covering what … Continue reading Watch Time: How is this Popular Metric Affecting Clapper?