There’s nothing like the validation of a good “like”. Even if you’re just casually posting on social media for fun, seeing that someone enjoyed your content can be such a rush! But likes aren’t the only social media metric that matter – and if you’re looking to grow a community or earn an income, they aren’t even the most important. In today’s article, we’ll be … Continue reading Beyond Likes: Measuring Success with Social Media Metrics
By now we’ve all settled into 2024. Even your favorite platforms: we’ve already seen a couple new social media trends! Social media is fast-paced, and it can be hard to keep up with the trends. And it’s only more difficult when you realize that every social media platform has different trends! Don’t worry, though: you’ve come to the right place. In this article, we’ll tell … Continue reading Trends in Social Media: What’s Working on Clapper in 2024?
The saying is “go big or go home.” A lot of us have taken that to heart but it’s not always true. Small can be mighty in social media, and there’s a lot of value in maintaining a tiny dedicated community of followers. Big brands and sponsors (think Amazon, Walmart, the big hitters) are seeking out and happily partnering with micro-influencers. And not just as … Continue reading No One Wants to Be an Influencer: Go Micro
Social media is constantly evolving – and so are the metrics we use to measure our performance. There’s followers, likes, comments, shares, and now watch time. While platforms like YouTube have been looking at watch time for a while, this is a newer metric for short-form apps like Clapper. Consider this your crash course into the newest, hottest social media metric. We’ll be covering what … Continue reading Watch Time: How is this Popular Metric Affecting Clapper?
If you’re like us, you’ve been seeing tons of social media holiday posts recently. Halloween slid into Thanksgiving with is snowballing into the behemoth of December. We’re not complaining in the least! There’s nothing like social media holidays and their trends, no matter the time of year. Seeing so many creators sharing their holiday social media content got us thinking: how do you make the … Continue reading How to Capitalize on Holidays as a Content Creator
For creators looking to put the “social” back in social media, or looking for easy ways to connect and collab, interviews are the way to go. We know: the Clapper team has hosted hundreds of interviews over the years. It’s a format that fits into any genre or style of content you can create, so we weren’t surprised to see so many creators trying it … Continue reading Interviewing 101
