Every Video is a Sandwich: Feeding the Social Media Algorithm

We’re friends, right? Because we want to be a little honest– vulnerable, even. We’ve tried to start this article a variety of ways, but none of it feels right. That isn’t to say we aren’t excited about it or worried whether or not you’ll enjoy it. Something about the introduction hasn’t felt right. Because the usual intro just doesn’t fit. Even if we’re tackling something … Continue reading Every Video is a Sandwich: Feeding the Social Media Algorithm

10 Things the Algorithm Loves About You

It’s winter in the US, which only means one thing: we’re all grumbling about cheesy rom-coms and secretly hoping we find our own, real-life version. But you don’t need to work at a Christmas tree farm or get trapped at a cozy, almost bankrupt inn to have your own magical romance. Not when the Clapper algorithm is already smitten with you. Seriously, the algorithm does … Continue reading 10 Things the Algorithm Loves About You