5 Video Hooks to Increase Social Media Engagement

Anyone else struggle to hold their viewer’s attention? Modern social media users have the attention span of a Mayfly, so it’s no wonder content creators are putting a lot more thought into their opening lines. If you want to boost your social media engagement, we recommend using a few well-placed hooks at the start of your video. In today’s article, we’re sharing five hooks you … Continue reading 5 Video Hooks to Increase Social Media Engagement

How to Calculate Your Social Media Engagement Rate

When we talk about social media metrics, we tend to focus on them individually. Likes, comments, and shares are siloed into their own categories. But just one metric isn’t enough to effectively analyze your strategy. And, even if you look at all of them together, it doesn’t tell the full story of how your content is performing. Enter, social media engagement rates. This mega-metrics gives … Continue reading How to Calculate Your Social Media Engagement Rate