Beyond Likes: Measuring Success with Social Media Metrics

There’s nothing like the validation of a good “like”. Even if you’re just casually posting on social media for fun, seeing that someone enjoyed your content can be such a rush! But likes aren’t the only social media metric that matter – and if you’re looking to grow a community or earn an income, they aren’t even the most important. In today’s article, we’ll be … Continue reading Beyond Likes: Measuring Success with Social Media Metrics

Watch Time: How is this Popular Metric Affecting Clapper?

Social media is constantly evolving – and so are the metrics we use to measure our performance. There’s followers, likes, comments, shares, and now watch time. While platforms like YouTube have been looking at watch time for a while, this is a newer metric for short-form apps like Clapper. Consider this your crash course into the newest, hottest social media metric. We’ll be covering what … Continue reading Watch Time: How is this Popular Metric Affecting Clapper?