A market niche is a lot like a Jack o’Lantern. Let us explain. Jack o’Lanterns are great! They’re all unique, and they can be a great way to express yourself. But not everyone loves them or needs them. And while they seem like hard work, making a Jack o’Lantern can be fairly easy! A Jack o’Lantern can take your Halloween decor from good to great. … Continue reading Carving Out Your Niche: How to Market Yourself