Most creators make one of two mistakes with their niche. The first is going too broad. “Lifestyle.” “Entertainment.” “Motivation.” These feel safe because they don’t exclude anyone — but they also don’t give anyone a specific reason to follow you. A broad social media niche is a niche in name only. The second mistake is talking yourself out of a specific one. “No one will … Continue reading How to Find and Own Your Niche (Even If You Think It’s Too Small)