How to Calculate Your Social Media Engagement Rate

When we talk about social media metrics, we tend to focus on them individually. Likes, comments, and shares are siloed into their own categories. But just one metric isn’t enough to effectively analyze your strategy. And, even if you look at all of them together, it doesn’t tell the full story of how your content is performing. Enter, social media engagement rates. This mega-metrics gives … Continue reading How to Calculate Your Social Media Engagement Rate

IP Law and Creating Content Without Getting Sued

We’ll be the first to admit that the social media landscape is still in its Wild West Era. There aren’t a lot of rules or regulations right now (besides IP law), and many creators dive into content creation without an idea of what rules are in place. And, as we just said, there aren’t a ton. Every platform will have its community guidelines sure, but … Continue reading IP Law and Creating Content Without Getting Sued

4 Ways to Find Your Online Community at Clapper

Everything is digital now. It’s all moved online from depositing checks and storing files to looking for directions and “clipping” coupons. That includes third spaces and finding your community! At Clapper, we make it easy to find your online community. It’s why we were founded in the first place. In this article, we’re sharing the four ways you can find your online community on Clapper. … Continue reading 4 Ways to Find Your Online Community at Clapper

How to Make a Group Chat Your Followers Will Love

Group chats are the latest (and maybe greatest) tool in a creator’s community-building arsenal! They let you connect with your followers all at once, and you can watch your followers connect with each other and become IRL friends. Don’t believe us? Check your phone: you’re probably in a few group texts or community groups right now. That’s why, in today’s article, we’re breaking down how … Continue reading How to Make a Group Chat Your Followers Will Love

How to Be Political Without Getting Shadowbanned

No matter what side of the aisle you find yourself on, posting political content can feel impossible. Every algorithm has a different approach to political content. Not to mention you could potentially receive negative reactions for posting political content. Navigating them without getting shadowbanned is a bit like a minefield. But it’s an election season, and we know you’re going to want to share your … Continue reading How to Be Political Without Getting Shadowbanned