Content creators have to walk a tightrope between creating content they love and that interests their audience. Even though we have analytics to guide us, video ideas that combine the two can be hard to find. For most creators, it’s content that makes the audience feel more connected to them. In today’s article, we’re sharing five classic video ideas your followers will love and that will help you connect with them.
Spoiler alert: the key is to be yourself. Do that, and you’re halfway home.
A Quick Note 📝
These are meant to be worked into your regular, niche content. Your audience has already fallen in love with your content. Now we want them to fall in love with you! These videos can be used no matter your community, and they’re designed to help you connect with your audience.
[Insert Fun Verb] With Me 🫶
Get ready, film, cook, whatever you like! Do some kind of activity and film yourself vlog-style. Create a story around the activity, whether you’re narrating the whole thing or talking in the clips. Ideally, you want to do something you love or that might be interesting to the audience. It will show them a whole new side of you, while still keeping your content in the format they enjoy most.
Once you’ve got this under your belt, you can try going Live!
Tell a Story 🎨
The best way to let your personality shine is by sitting down and chatting with your followers. And with a story in the mix, you’ll have a hook to catch and keep their attention! Go with a story related to your community or niche, and start off with an attention-grabbing opening line. “Let me tell you about the worst date I’ve ever been on.” The viewers will feel like they’re sitting down and having a conversation with you, but the story’s set-up will make sure they stick around.
Bonus points if you combine telling a story with a blank with me! Not only will they want to hear the end result of the story, but they’ll want to see what you end up accomplishing, too.
Q&A or FAQ 🤔
There’s no easier way for your audience to get to know you. You can either post a video asking them to drop their questions in the comments or compile a list of the questions you get a lot. Both work – it just depends on what you want to cover! We recommend the first option; you’ll get a fresh batch of questions, and your followers will be on the lookout for the response video.
Show and Tell 💖
Be honest, you love it when your favorite creator talks about a product they love. Try it for yourself! Grab a product or two you think your followers might be interested in and make a quick video telling us why you love it. This video doesn’t have to be very long. Just enough for us to understand the product and why you recommend it. Fifteen to thirty seconds is more than enough!
Hint: This is a great way to get started with brands and sponsorships, especially if you use a more niche product.
Take Us on a Journey 🗺️
Try something new and vlog your experience. If you’d like to start soft, go with something in your niche. A painter could try pottery or paper mache, and a cook could bake their favorite dessert. Or you can try something just because you want to; that will really help your audience get to know you. Not only will this show a new side of you and your content, but if you step outside of your usual community, you’ll grab some new followers!
One Last Tip 💡
You can squeeze lasting impact out of these five video ideas by making a short series out of one. You can create five videos sharing essentials for people in your niche, or a series where you try new things in your niche. Regular series give followers something to look forward to, and the algorithm will love the consistency and push your content to new viewers.
The main thing to remember with these video ideas is that it’s a chance for your audience to connect with you. Relax, press record, and be yourself. Your followers want to learn more about you, so don’t hold back!
For more tips on expanding your audience while creating what you love, check our guide to creating trends.