We’ve shared tips for reviewing your performance before. Overarching tips that anyone can use, like having all your materials, setting a strategy, or creating a calendar. But in this article, we want to get into the nitty-gritty of reviewing your performance.
Which goes beyond just looking at how your content performed this year. Reviewing your content includes analyzing it and looking for patterns. What are your top-performing videos? Are there any similarities? How did your content grow over time? 
Average content creator reviewing their performance for the year.We’re going to be sharing a few ways you can review your performance and deep dive into your content. But first, let’s get the most essential, basic step out of the way.
Gather Your Materials 📝
This is an essential step to reviewing your performance. Not because it’s groundbreaking, but because it needs to be done.
Your first step is to make sure you have everything you need to track or review your content from 2025. This includes any content schedules or trackers you used, analytic tools, or social media strategy documents. Don’t forget to have the profiles you’re reviewing pulled up, too.
Whatever helped you create content throughout the year, be sure you have it.
Step One: Check Overall Performance ✅
Look at all the content you shared this year. Literally, everything you posted. What are the top performers? What are the worst performers?
Don’t get too upset with the results or get obsessed with the numbers. Look at everything objectively. Find your top ten, twenty, or even fifty posts and your worst-performing posts. Do you notice any trends or similarities? This is usually where creators notice that a series or content pillar isn’t working.
Step Two: Check Content Pillars and Categories 🏛️
Break your content into its primary pillars. So, for example, if you have 150 videos and three content pillars, sort them into their designated pillar. Add up the views, likes, comments, and shares, and compare how they performed. If one has significantly more content than another, try looking at the averages.
Looking at the overall performance gives you a good look at how everything performed, but going granular lets you see what’s working. Maybe one of your niches isn’t performing as well as you thought. Or, the more likely version, they’re all doing about the same.
But looking at pillars and niches lets you look past the top performers. Unless they’re all in the same category, then you might need to rethink your strategy.
Step Three: Check Your Favorites 💕
Don’t lie: you have favorite videos and favorite content categories. Even if you love everything you create, there’s some part of your content creation that you love more than the others. As you review your content and how it performed, make note of any videos you really loved creating. How did they perform?
Your favorite videos might not have performed. And that’s fine! Just because it doesn’t get tons of views doesn’t mean it’s not worth doing. But if the content you really enjoyed is also some of your best performing? You might be onto something.
Step Four: Check Metric Averages 🧮
Now that you’ve reviewed your performance with a microscope, zoom back out. Let’s look at your overall metrics: likes, comments, shares, and views. Take the yearly total for each one and divide it by the number of videos you created. What’s the average number of likes your videos get? The average number of views?
Then go back and compare the other numbers to your averages. This lets you see just how well your best videos performed and how behind the curve others might be.
Step Five: Organize Your Findings 📊
Have you been taking notes on your findings? We hope you have. Once you’ve done all that math and comparison, retype your notes into a new document. This exercise makes you reread what you discovered, giving you a new perspective.
That’s also why we recommend getting your performance review ready to present. Don’t just compile your notes into one space; take it a little seriously. Create a PowerPoint or presentation going over your performance. Use full sentences and write out any observations you’ve made. If you’re not so tech savvy, write up a speech you might give to someone if yu were reviewing your performance.
Why? Rewriting your findings makes you revisit and review them. It gives you a new perspective and gives your brain another chance to find things that stand out. Compiling your notes on your best-performing content might help you see a new connection between them. Charts and graphs can help, too! Maybe you created content in one category more than any other.
Bonus: Share With Someone 🤝
Find a friend or mutual who you trust (or knows about social media) and present it. Go through your successes, your not-quite-there-yets, and share everything you found. Not only will you be going over your performance again, but your friend will give you new insight you might not have noticed. It’s always a good idea to get another set of eyes (or two) on your work.
That, and they can help you celebrate your successes! Even if you didn’t see much growth in your following or meet all your goals, you did some hard work this year. That deserves to be celebrated! And your friend can also help motivate you to keep working toward your goals.
Congrats! You’ve done the hard work. Now that you’ve found connections and patterns and you know what’s working, creating a strategy is easier! Does your audience like videos where you talk to the camera? Was there one niche or content pillar that outperformed? Noticing patterns and thinking of how to implement them is half of a strategy. Putting them into place is the other. Learn how to create a social media strategy with this article. Or how to revamp one you maybe forgot about with this article.
