The saying is “go big or go home.” A lot of us have taken that to heart but it’s not always true. Small can be mighty in social media, and there’s a lot of value in maintaining a tiny dedicated community of followers. Big brands and sponsors (think Amazon, Walmart, the big hitters) are seeking out and happily partnering with micro-influencers. And not just as … Continue reading No One Wants to Be an Influencer: Go Micro
]The first few articles in this series covered followers and supporters. What are they, how to get some of each, and how to connect with them. By now you have a great grip on the differences between followers and supporters and what purposes they serve, so let’s get into what you really want. What is a social media influencer, how to influence them – and, … Continue reading Followers vs Supporters: Part Four
Introducing Clapper Stars, our brand new program to help passionate creators start a series of original content! The partnerships team at Clapper will be collaborating with content creators to develop new and exciting content exclusive to Clapper. Our goal is to help niche communities on the app grow, to introduce new content creation styles to Clapper, and to encourage creators to connect and collab with … Continue reading Introducing: The Clapper Stars Program
So many of us are already creating social media content for fun. It makes sense we’d all want a piece of the monetization pie. In this installment of our Making Money Online series, we’re diving into influencers, content creators, and monetizing your content. Set Yourself Up…for Success A lot of content creators don’t put much thought into their profiles, but this is such an important … Continue reading Making Money Online Pt 3: Influencers & Content Creators
