The saying is “go big or go home.” A lot of us have taken that to heart but it’s not always true. Small can be mighty in social media, and there’s a lot of value in maintaining a tiny dedicated community of followers. Big brands and sponsors (think Amazon, Walmart, the big hitters) are seeking out and happily partnering with micro-influencers. And not just as … Continue reading No One Wants to Be an Influencer: Go Micro
Social media is constantly evolving – and so are the metrics we use to measure our performance. There’s followers, likes, comments, shares, and now watch time. While platforms like YouTube have been looking at watch time for a while, this is a newer metric for short-form apps like Clapper. Consider this your crash course into the newest, hottest social media metric. We’ll be covering what … Continue reading Watch Time: How is this Popular Metric Affecting Clapper?
If you’re like us, you’ve been seeing tons of social media holiday posts recently. Halloween slid into Thanksgiving with is snowballing into the behemoth of December. We’re not complaining in the least! There’s nothing like social media holidays and their trends, no matter the time of year. Seeing so many creators sharing their holiday social media content got us thinking: how do you make the … Continue reading How to Capitalize on Holidays as a Content Creator
For creators looking to put the “social” back in social media, or looking for easy ways to connect and collab, interviews are the way to go. We know: the Clapper team has hosted hundreds of interviews over the years. It’s a format that fits into any genre or style of content you can create, so we weren’t surprised to see so many creators trying it … Continue reading Interviewing 101
]The first few articles in this series covered followers and supporters. What are they, how to get some of each, and how to connect with them. By now you have a great grip on the differences between followers and supporters and what purposes they serve, so let’s get into what you really want. What is a social media influencer, how to influence them – and, … Continue reading Followers vs Supporters: Part Four
Followers and supporters are a huge part of a social media presence. We often use the terms interchangeably, but they’re very different. Understanding the differences and how to attract them can really boost your social media skills and make creating your content easier. And, if you’ve read the first two articles, you’ve learned how to turn followers (people who enjoy your content) into supporters (people … Continue reading Followers vs Supporters: Part Three
