Content creators and social media experts (that’s us, hello!) talk a lot about things you need. You need consistency, you need content pillars, you need clear videos. But has anyone said you need to find your voice? Are people talking about how important it is to find your unique voice as a creator? Raising your voice is what helps you stand out as a social … Continue reading Speak Up! How to Find Your Voice as a Content Creator
You’re stuck in a waiting room. Not a physical one, but a metaphorical one. You’ve got a great video idea or a great video filmed, but it’s stuck in your drafts. It’s been sitting there for days, weeks, maybe even months, because you’re waiting for it to be perfect. You aren’t the first creator to think that, but many of those almost-perfect videos never see … Continue reading The Social Media Tip No One Wants to Hear: Stop Waiting
All the best content creators know that building a community is essential to growing your following. Because going viral is cool, but that’s not what keeps people coming back. It’s taking the time to engage with our followers and build a community around your content. It’s not as easy as it sounds, and there are some guidelines you should follow. In this article, we’re sharing … Continue reading The 10 Community Commandments for Content Creators
Social media is full of picture-perfect posts and monotone influencers trying to sell products. For a lot of us, that can be more than a little intimidating to step into. If you don’t fit into that mold, you have to wonder if you want to try. Would performing and pretending be worth it? Or is being your authentic self the way to go? It’s a … Continue reading Is Being Your Authentic Self on Social Media Lame?
February is such a good month. It’s packed with holidays, cultural celebrations, and events highlighting community. Whatever you celebrate, February has something for you. That’s why, for February 2026, we wanted to expand your usual content calendar. Instead of posting one video for a holiday or event, try themes. Don’t just post something for a few holidays; pick a holiday or two and post a … Continue reading February 2026: What You Need to Post
Weird content is good. It makes the world (of social media, at least) go round. Most of the lasting trends and iconic content moments come from people being a little unhinged. But not everyone can be weird on their main account. Their brand or niche doesn’t like kooky content. Or they just like having a separate space (away from brand deals and sponsorships) where they … Continue reading Why Clapper NEEDS To Be Your Spam Account
