Watch Time: How is this Popular Metric Affecting Clapper?

Social media is constantly evolving – and so are the metrics we use to measure our performance. There’s followers, likes, comments, shares, and now watch time. While platforms like YouTube have been looking at watch time for a while, this is a newer metric for short-form apps like Clapper. Consider this your crash course into the newest, hottest social media metric. We’ll be covering what … Continue reading Watch Time: How is this Popular Metric Affecting Clapper?

Cracking the Code: How to Write Social Media Captions

Social media’s a bit like your favorite spy movie. You spend a long time thinking through the perfect plan of attack, assembling your dream team, double checking all your resources – or you barrel in and hope for the best. Either way, you have it down to an art. No one can top you! Until you reach some complicated piece of tech without your trusted … Continue reading Cracking the Code: How to Write Social Media Captions

You’re Using Hashtags Wrong: Optimizing Your Hashtags

Let’s be honest: most of us don’t really think about the hashtags we use. The Clapper team is guilty of it, too! It’s the last thing a lot of creators consider in a post, and they often end up using generic tags or reusing the same ones. Many of us just tag the genre of content we create, look at what’s trending, or tag a … Continue reading You’re Using Hashtags Wrong: Optimizing Your Hashtags

Followers vs Supporters: Part Four

]The first few articles in this series covered followers and supporters. What are they, how to get some of each, and how to connect with them. By now you have a great grip on the differences between followers and supporters and what purposes they serve, so let’s get into what you really want. What is a social media influencer, how to influence them – and, … Continue reading Followers vs Supporters: Part Four

Do’s and Don’ts for Clapper Creators

There’s no right or wrong way to get your start on social media. But we’ve been a ton of creators start their journey and we know there are some better ways to begin. Especially on Clapper, where the rules and algorithms are a little different. In this article, we’ll take you through the do’s and don’ts of posting on Clapper. Do Post Original Content On … Continue reading Do’s and Don’ts for Clapper Creators