Content creation is draining. If you’re doing it a lot, it can feel like a chore. If you’re trying to do it for fun or part-time, balancing everything can be impossible. Most creators have to be excited to create or they just won’t do it. No judgment here, we’re the same way! Today, we’re sharing the three easy ways we shake off the funk and get back to creating content. Plus one bonus tip at the end, just because.
The Basics 📝
These are tips you’ve heard tons of times. They’re great, they will help, but they aren’t groundbreaking, and long-time creators have probably already introduced these into their process. Still, they’re invaluable and we wanted to make sure we covered them.
💡 Prioritize your passions. If you’re focusing on what you love, creating content will feel more natural.
💡 Take breaks. Whether you go for a walk or do some laundry, get away from creating to recharge and get new inspiration.
💡 Experiment. Don’t limit yourself to one niche or style. Try new things and switch it up!
Incorporate these into your content creation, too. They can work in tandem with the other tips, or as entry-level ways to keep content creation exciting.
Now, onto the good stuff!
Make it a Date 🍷
Or at least make it a little special, less mundane. Make your content creation process feel like a treat. That could include using fancy stationery for jotting down ideas, lighting a special candle, or indulging in your favorite take-out afterward (or during)! Do something that will increase your serotonin and make you excited to work on your content.
You can also set a specific, non-negotiable time to create. Take two hours one day to just ideate, film, and edit content. Treat it like you would a date or spending time with someone you love – and, again, treat yourself! After two hours of filming content, you’ll certainly deserve it.
Revisit Past Favorites 🖼️
When you’re really feeling blegh, take some time to reflect on your past videos. Were there any you loved creating? Are there any videos that you have fun watching? Try recreating them! Create more skits like that one, or see how you can improve that past project. If you did some kind of tutorial, react to it. Maybe you hate that makeup look now or still use that DIY project.
If you’re going back far enough, your followers might not even remember the original. We do recommend mentioning it (it makes it more fun) but you won’t be “repeating content”. Taking a stroll through memory lane will be a spark of inspiration and motivation, and
Get Low (Effort) 😴
Let’s be real, you’re busy! Sometimes the only way to have fun is to focus on quick or easy. Keep some low-effort content ideas on deck for those days when you do not want to create. This can be b-roll content over a funny or inspiring audio, a few bloopers you can cut together, or a top-five list for your niche. CapCut templates are also a fantastic way to create low-effort content!
We all lose motivation from time to time, and there are times when the best solution is to just create something easy. It’s a boost of serotonin and a good jump over the but-I-don’t-want-to hurdle. You’ll feel more accomplished once you create something. And once you see how easy it is, you might not want to stop.
Bonus: Forget the Metrics 📊
It’s easier said than done but forget the metrics. Don’t focus on virality or growth, but instead create content that makes you excited. If you start only caring about views or engagement, it sucks the fun out of social media. Suddenly you’re wondering why something didn’t go viral or why you aren’t as successful as another creator. Focus on your content and don’t nit-pick your metrics.
To recap, give yourself some kind of reward to get excited about sitting down to actually create. You can also recreate past favorites to get back in the groove or get some new inspiration. And, when all else fails, try going low-effort and using b-roll footage or a template.
For more content creation advice, check out our guides and resources! Need help to shake off some extra funk? Try our self-care for content creators essentials.