There’s a lot to love about Pride 2025. You’ve got Pride Prom, local Pride events, iconic things invented by queer people (everyone say, “thank you Alan Turing for computers”), and queer slang that’s worked its way into our everyday verancular. Seriously, Pride 2025 is slaying so far. But the best part might be all the incredible businesses you can shop!
Which can be overwhelming. That’s why we’ve researched, shopped, and found some of our favorites. In this article, we’ll be sharing six LGBTQ+ businesses you need in your life.
Gay Awakening Coffee ☕
Clever name aside, everyone loves coffee. Coffee supporting a good cause is even better! Gay Awakening coffee was started to “serve quality coffee to quality humans”. They have classic light, medium, and dark roast coffees, all with fun queer names. According to their mission statement, Gay Awakening wants to create a brand that’s “loud, proud, and intentionally queer”.
In our humble opinion, a cup of Too Gay to Function is the perfect way to start your morning, during and outside of Pride month!
Meet Gay Awakening Coffee and shop their roasts here.
MUKA 👑
Need a little color or joy in your day? Head to MUKA’s website right now. It’s impossible not to feel better when you see their funny and adorable designs.
MUKA was founded by four friends who wanted to “create more opportunities for LGBTQ+ BIPoC and AAPI communities to see themselves represented in authentic and nuanced ways.” They specialize in apparel and accessories, right down to their show-stopping shoelaces.
Check our MUKA’S website and add a dash of self-expression to any outfit.
Dr Botanicals 🌿
There’s an inherent self-care energy that comes with Pride month. And no one does self-care better than Dr Potanicals! Dr Botanicals is an award-winning vegan skincare brand ready to meet all your needs. Not only are they LGBTQ+ owned and led, they’re committed to “celebrating LGBTQ+ pride, power, and skin that glows with authenticity.”
And for Pride 2025, they’re giving back. For every purchase, they’re donating to the Peter Tatchell Foundation. The PTF “seeks to raise awareness, understanding, protection and implementation of human rights, in the UK and worldwide.” So if you’ve been wanting to refresh your routine, there’s never been a better excuse. And this Pride edition Rescue Butter is lowkey calling your name…
Shop Dr Botanicals’ full range (including baby skincare) here!
House of Intuition 🧿
We could all use a little magic in our lives! And House of Intuition might be our new go-to. They’re a “metaphysical oasis” that opened in 2020. Their mission is to “help others feel hope when they feel hopeless; to feel powerful when they feel defeated; and to bring intention within when people are seeking outside of themselves.” Is there anything more perfect for Pride?!
Add a little hope, power, or intention to your life with their products. Want to make your home a little extra cozy? There’s a candle for that. Want some extra guidance and protection when you’re out and about? There’s a necklace for that.
Let your third eye guide you to something on their website.
Bombas 🧦
Everyone’s favorite sock brand just released a Pride collection! With their signature arch support, Supima Cotton blend, and vibrant but subtle designs, these socks serve fashion and function. Plus, for every item purchased from their Pride collection, Bombas will donate a pair of socks to LGBTQIA+ and other individuals facing housing insecurity.
Which is a lot. According to The Trevor Project’s 2021 “Homelessness and Housing Instability Among LGBTQ Youth” report, 28% of LGBTQ youth reported experiencing homelessness or housing instability at some point in their lives.
So finally replacing your hole-filled socks will do some good for you and the LGBTQ+ community. Check ’em out here!
Smood Beauty 🪞
Smood is an inclusive skincare brand created specifically for acne-prone, sensitive skin. Their products have been perfected to work on all skin types and skin tones, helping “people realize the best possible version of themselves through skincare”. Smood is so good, it’s even gotten Allure’s stamp of approval.
Not only can you peruse all their products on their website (look at that packaging, it’s perfectly pastel!) but they also have a blog. We love blogs…and since you’re reading this, you probably do, too. Here you can find articles tackling all things skincare, including how your diet affects your skin.
Shop Smood here to refresh your skincare and beat breakouts.
JZD 🌈
JZD was founded in 2016 as a safe space for both the Latino and LGBTQ+ communities. They’ve always been about “empowering you and reminding you that their ancestors are cheering you on.”
They started off with t-shirts but quickly expanded into other kinds of apparel. Now their website is full of vibrant designs and collections. Their Pride 2025 collection has t-shirts, stickers, tote bags, and more in a variety of designs. Our cart was full before we even got to the third page!
Check out JZD and their products here!
Have a few favorite LGBTQ+ businesses? Ordered something from one of these brands? Tell us about it! Use the hashtag #ClapperPride to shout out an LGBTQ+ business and show off your haul.
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